I was recently at a 7-11 with Mrs. UsedHair and we were admiring the decadence of the double gulp insulated mug.
Mrs. UsedHair liked the Army design as UsedHair Jr. was in the Army. my only problem was that I couldn’t think of anything of which I would want 52 ounces in one shot. But then I noticed the sticker.
This mug claims to keep liquids cold for 8 hours. I could probably drink 52 ounces of beer in 8 hours. Probably. It would mean drinking for a whole evening without having to get up off the couch even once. There was just one hitch. I collect single bottles and cans. That’s all I shop for. I don’t have 52 ounces of any single beer around my house. I would have to find a beer with just enough class, color, and charm to drink from a 7-11 double gulp mug.
Well, it just so happens that I was listening to an episode of At The Bar Podcast in which they were discussing a news story that helped me out. As it turns out, Walmart is being sued because they sell a line of beer that (so the claim goes) is disguised as craft beer. Just what does that mean? Well, the 12 pack of beer in question is clearly labeled as being from Trouble Brewing.
As it turns out, there is an actual Trouble Brewing in Ireland, but none whatsoever here in the US. The Trouble Brewing listed on the Walmart beer cans is a thinly veiled front for Genesee Brewing Company. When I was growing up in Upstate New York, Genesee was known for it’s bargain basement quality beer. Since then, it has been sold and mergered a few times and now rests in the hands of Cerveceria Costa Rica S.A. Such news worthy beer definitely belongs in my collection. For me, the bigger issue is not that the beer is made by a mass distributor. Rather, the fact that the beer is made by Genesee makes it of about the right amount of class to be appropriate for a 7-11 double gulp. My own personal challenge had begun. Check out the video to see me preparing to drink a mish-mash of 5 cans of low quality beer in one night. There’s a reward at the end of the video as you get to see that this mug really-really likes me.
So how did the night go? Well, believe it or not, I’m not really used to drinking 5 beers in a night. Craft beer is typically expensive, so I keep myself paced pretty well. Getting through 5 beers, of questionable quality, all mixed together in a bucket, was not the most enjoyable evening I’ve ever had. But I powered through it. The biggest side effect I noticed was well after I drank the beer. I will occasionally get up in the middle of the night with heartburn and have to take a tums. I’m then fine and go back to sleep for the rest of the night. I had to get up 4 times that night with the same heartburn. That was a tums filled night to be sure. But now I have a story, an insulated mug that I’ll never use again, and 4 new cans for the collection.